It's about the artist...

Someone recently asked me if I'd be willing to answer a couple of questions about photography careers for a school project they were doing and 2 things struck me about it and they kind of tie together. First, I went on a little bit of a tangent about what it means to be a photographer and what's most important. And what came out of it was that it's not about the camera or anything else, it's about the photographer. There are a couple photographers around Chicago, one specifically comes to mind, that take okay photos because they have good cameras. But the compositions are all so contrived, "standard wedding shot here, standard there, let's over process in light room". That's not to say I haven't done shots here or there to cover what the couple has seen everywhere else, but I also go out of my way to deliver images that other people can't. The other thing that got me thinking in the interview was that this field is going to be about the ability to deliver the highest quality image. Not photo. What's that mean? It means that there won't be photographers in the classic sense in a decade. There is a need for a creative professional that can deliver still and video content effectively. Sure, there will still be wedding photographers but anyone who can shoot video can shoot photos. And photographers are falling behind because not all photographers can shoot (and edit/author) video. Go to your favorite photographers website and look at how old they are. They're not going away anytime soon and as the high end productions become fewer and fewer, those established photographers are going to book them. You must have more than one competency or you will be going away with those high end productions.