Focus Groups Don't Work

Well, they'll work for what you have now.  They won't work for what will make your company viable in the future.  With all the Steve Jobs quotes and memories being shared I read one that struck me.  It was about why he doesn't use focus groups, and rather than explain it himself he quoted Henry Ford: “If I had asked my customers what they wanted, they would have said a faster horse.”  Most people don't see the future, it takes someone with a forward view to change the world.  Stop doing focus groups and start changing your mindset.